Hearts on Fire, Chow Tai Fook’s US jewelry brand, has named new vice presidents in three different areas.

All of the appointments are promotions from within the company, Hearts on Fire said this week.

Krista Beerman, who joined the jeweler in 2005, will head the product division. Since joining the company, she has developed and grown the product discipline to redefine how the company creates and evaluates product assortments, the brand said.

Joshua Gilbert (pictured) — who has been with the company for 11 years — will be in charge of US sales. He will also manage the sales team’s interactions with the company’s other operational departments.

Albee Schimanski, who has worked for Hearts on Fire for 10 years, will take on the leadership role for trade strategy. He will maintain oversight of sales in the Caribbean and Canadian markets, and also lead all trade-strategy communications and programs.

Glenn and Susan Rothman founded Hearts on Fire in 1996. Hong Kong-based Chow Tai Fook bought the brand for $150 million in 2014.

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